Our Story
Precision over popularity.
Instead Co. was founded on a singular observation: most marketing agencies are selling "brainrot"—superficial trends that generate noise but fail to generate revenue. We realized that while businesses were winning awards for "virality," they were losing the war for customer acquisition. We built this firm to be the antidote to the attention economy.
We don’t care about reaching everyone; we care about reaching the right someone. Our focus is exclusively on the decision-makers and high-intent prospects who sustain long-term business growth. By combining forensic audits with clinical execution, we help brands exit the trend cycle and enter a cycle of predictable, scalable acquisition.
From The Founder
Pratham Raiswal
Founder
We started Instead Co. after seeing too many founders get seduced by "vanity spikes"—that hollow rush of notification bells that looks like success but feels like nothing on a P&L statement. We realized the industry was addicted to the dopamine of the crowd, completely ignoring the quiet, profitable intent of the actual prospect.
We built this for the person who is over the noise. We aren’t interested in making you the "main character" of the week; we’re interested in making you the inevitable choice for your best customers. We run this business the way we want you to run yours: with high standards, zero fluff, and a total disregard for the temporary.
Our Approach
Strategic subtraction. Targeted acquisition.
We operate by ruthlessly stripping away the "brainrot" that clutters modern marketing. Our methodology prioritizes forensic data over viral noise, filtering out passive viewers to focus exclusively on high-intent prospects. By engineering a precise conversion architecture and maintaining a clinical focus on revenue-driving metrics, we turn your marketing from a trend-chasing expense into a predictable acquisition engine. We don’t build for the masses; we build for the decision-makers who sustain your growth.
Us in Numbers
$100k+
worth of revenue generated for clients
7
countries we worked across
25+
clients onboarded under 3months+ contracts
3+
Years of Experience